Bend the rules of buying a car

With 95% of consumers starting their vehicle purchase online, there's never been a better time to future proof your dealership.

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Why Refraction

Refraction provides dealerships a white-label eCommerce marketplace that seamlessly integrates with your existing website. Once signed up, it only takes minutes to get you from setup to selling.

How does it work?

Through partnering with Dealertrack, your DMS connects and immediately populates your Refraction marketplace vehicle display page.

Show consumers your inventory by uploading photos and Refraction will put them in front of your online buyers!

Once an online deposit is taken, available inventory will be toggled from 'available' to 'pending sale, and will immediately present your sales and F&l team the vehicle buyer's contact information to fulfill the sale that originated online.

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Integrations

Plug & Play

Currently, Refraction is available to dealerships utilizing Dealertrack DMS by Cox Automotive.

Additional DMS integrations are planned fro the future.

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