Refraction combines an AI-powered storefront, built-in CRM, credit applications, and trade-in tools into one platform — synced to your DMS and ready to sell around the clock.
No per-car fees. No tech headaches. From lot to close, every tool your dealership needs to compete online.
Enterprise-grade digital retail, built for independents.
Prizm AI engages every shopper with vehicle reviews, comparisons, and financing guidance — then converts that interest into credit applications and trade-in submissions, 24/7.
Storefront, CRM, credit applications, trade-ins, F&I pipeline, and lead management — all connected and synced to your DMS. No stitching together a dozen vendors.
The same digital retail capabilities that franchise dealers pay six figures for — at a price point built for independent operators. Flat-rate, no per-car fees.
Three products, one platform. Each works on its own — together, they give your dealership a fully integrated digital retail operation.
A white-labeled digital storefront with built-in Prizm AI, online checkout, credit applications, and trade-in tools — all synced to your DMS in real time.
Your AI-powered shopping assistant that converts browsers into buyers — native on Refraction sites and available for most dealer websites.
Your lot never closes. QR-coded vehicle pages, a built-in CRM, and an F&I pipeline turn after-hours foot traffic into qualified leads and funded deals.
Real-time, two-way sync with the DMS platforms independent dealers rely on most.
Your dealership, your domain. A fully customizable storefront with Prizm AI built right in.
Inventory, pricing, and status updates flow directly from Dealertrack or Frazer — always accurate, always current.
Shoppers submit credit applications and trade-in details right from your site — moving them further down the funnel before they ever call.
Prizm AI pulls reviews, makes comparisons, and guides buyers through financing — keeping shoppers engaged on your site.
Track every lead, manage up-rotation, and monitor your F&I pipeline from a single unified dashboard.
Hands-on onboarding and ongoing support from a team that understands independent dealerships inside out.
No hidden fees, no per-car charges, just straightforward subscription pricing to help you budget with confidence.
| Product | Monthly Price | Contract Term | Additional Rooftops |
|---|---|---|---|
| Refraction | $1,000/month | 12 months | $500/month each |
| Prizm AI | $600/month | 12 months | N/A |
| GhostLot | $800/month | 12 months | $400/month each |
| Refraction + GhostLot Bundle | $1,500/month | 12 months | $750/month each |
| Prizm AI + GhostLot Bundle | $1,200/month | 12 months | $600/month each |
All plans include unlimited inventory listings, real-time DMS integration, Prizm AI, and dedicated support.
Go live in days, not months. Here's what you'll need to get started:
Dealer License
Logo File
DMS Information
(Dealertrack or Frazer)
EIN
We handle the rest — storefront, AI, CRM, and all.
Refraction