• About Us
  • How it works
  • Get in touch
    • Sign InGet Started

    Product Walkthrough

    Our white-label eCommerce marketplace seamlessly integrates with your existing web site. Once signed up, it only takes 5 minutes to get you from setup to selling.

    Screenshot 2024-05-30 at 6.08.29 PM.png

    For Dealers

    How does it work?

  • Screenshot 2024-05-30 at 6.06.55 PM.png
    Through partnering with Dealertrack, your DMS connects and immediately populates your Refraction marketplace vehicle display page.
  • Screenshot 2024-05-30 at 6.07.18 PM.png
    Show consumers your inventory by uploading photos and Refraction will put them in front of your online buyers!
  • Screenshot 2024-05-30 at 6.07.33 PM.png
    Once an online deposit is taken, available inventory will be toggled from 'available' to 'pending sale, and will immediately present your sales and F&l team the vehicle buyer's contact information to fulfill the sale that originated online.
    • Screenshot 2024-05-30 at 6.05.18 PM.png

    For Consumers

    How does it work?

    Browse

    Consumers visit your existing website, or directly access your Refraction marketplace VDPs to start browsing inventory.
    1.png

    Search

    Robust search functionality is at their fingertips to allow consumers to find exactly what they are looking for, without being overwhelmed with pages of inventory.
    n.png

    Compare

    Give your customers the tools to compare up to four vehicles side-by-side, keeping them on your website,
    2.png

    Checkout

    Display a modern eCommerce VDP that consumers have become accustomed to, giving them the ability to select pickup or delivery and start their buying process with a down payment.
    3.png

    Complete

    That's it! Your customer receives an email with your dealership's next steps, and the anticipation begins!
    4.png

    Integrations ⚙️

    Currently, Refraction is only available to dealerships utilizing Dealertrack DMS by Cox Automotive.

    Stay tuned as we add more integrations in the future. If you have a specific DMS request, send us a message.
    Request DMS
    Screenshot 2024-05-30 at 6.20.23 PM.png

    Available Now

    Ready to get Started?

    Contact our sales team today

    Get Started
    Cookie Settings
    This website uses cookies

    Cookie Settings

    We use cookies to improve user experience. Choose what cookie categories you allow us to use. You can read more about our Cookie Policy by clicking on Cookie Policy below.

    These cookies enable strictly necessary cookies for security, language support and verification of identity. These cookies can’t be disabled.

    These cookies collect data to remember choices users make to improve and give a better user experience. Disabling can cause some parts of the site to not work properly.

    These cookies help us to understand how visitors interact with our website, help us measure and analyze traffic to improve our service.

    These cookies help us to better deliver marketing content and customized ads.

    View Cookie Policy